Cleaning, Homecare & Property Maintenance
Ovenu’s proven principles have made it one of the most successful franchise systems in the uk
Tried and tested in the UK and overseas, Ovenu is the UK’s leading oven valeting franchise. So when you include the comprehensive training provided, and one of the best and most effective websites within the franchise industry, you know you’re getting off to the best possible start to being your own boss.
Franchising has an excellent track record when it comes to new business start-ups, and as a result the banks are usually very supportive. However, there are never any certainties in business, which is why the decision to start your own business requires a lot of thought and soul searching before any commitment is given to a franchisor.
Simple to operate
The Ovenu franchising company is owned and managed by Rik Hellewell, as it has been since it began cleaning ovens in 1994 and then franchising from 1999. The Ovenu business model is both simple and flexible to operate with the minimum of reporting, because Rik wants franchisees to be focused on cleaning ovens and making money, not filling in forms and reports. Franchisees directly manage their oven cleaning diaries and deal directly with customers.
Rik has always operated a flexible approach to managing his franchise, because franchising is a type of partnership and franchisees are responsible for the day-to-day running of their business. This flexible approach has produced some interesting and innovative opportunities for franchisees.
For example, the Ovenu Options scheme allows new franchisees (subject to status) to spread part of the license fee over three-four years, while the company’s vehicle policy allows franchisees to choose whether to invest in new or pre-approved4062second-hand vehicles, depending on their financial situation.
A typical franchise area would comprise around 50,000-60,000 households, although Ovenu’s recently launched rural franchise model is based on areas with only 25,000-30,000 households.
Open and informative
Buying a franchise is a big step, which is why the Ovenu recruitment process is open and informative and allows you to spend time with a franchisee to watch the process first-hand. In addition, because of the size of its UK network, Ovenu organises national sales and marketing initiatives, such as advertising on TV and in the national press, which would previously not have been viable. The Ovenu website also generates a significant amount of business.
The materials used in the cleaning process are cutting edge, contain no toxic or caustic element and have been approved in countries such as Australia and the USA - they are as ‘green’ as you can get.
There are usually a number of options and opportunities available for prospective franchisees to explore, which include starting up in a new territory or taking over an existing franchise with regular customers.
In well managed and ethical franchise systems the franchisor only does well if its franchisees are successful, and that certainly applies to Ovenu.
The Ovenu oven valeting franchise has proved a success both in the UK and abroad
Ovenu was started in 1994 by Rik Hellewell. Rik continues to own and operate his franchise system, but not only has he developed his franchise network into one of the best and most successful franchises in the UK, he has also seen his franchise model adapted in the USA, Australia and parts of Europe, and there is currently serious interest from other countries, including India and South Africa.
Ovenu has managed its development overseas carefully and in exactly the same way it expanded throughout the UK - and there are still a number of areas in the UK available for development. Ovenu has also benefited from having stable management and continuity of ownership.
Rik was the first oven cleaning franchisor to become a full member of the British Franchise Association many years ago and has always complied with the recommended best practice relating to the recruitment of new franchisees.
Ovenu uses a two-stage approach so as to give both parties time to consider their future as franchise partners. The process is transparent and informative so that prospective franchisees have a clear understanding of the day-to-day operation of the franchise and exactly what is expected from them. In addition, the Ovenu recruitment process enables you to spend supervised time with a franchisee so that you can watch the service being delivered.
All of the Ovenu franchise areas are listed on the company website.
The decision to start your own business requires a lot of thought before any decisions are made or commitment given. No business system can offer guaranteed success. However, an established franchise system such as Ovenu’s should have a greater chance of providing a profitable future.
Ovenu provides excellent training to get you started, ongoing support and advice, cleaning products that contain no toxic or caustic elements, and national advertising initiatives. There is also the Ovenu annual meeting, which is open to all franchisees.
The Ovenu business model is both simple and flexible to operate. It requires the minimum of reporting because the company wants its franchisees to be focused on cleaning ovens and making money, not filling in forms. Franchisees manage their own oven cleaning diaries and deal directly with customers (completing the service and banking the money).
The Ovenu franchise comes with a five-year franchise agreement, with the franchisee having the right to renew for a further five-year term. The franchise territory contains a minimum of 50,000 households to ensure there is every opportunity to establish your service and, if you want to, expand it further with a second vehicle, perhaps for another family member.
National sales campaigns on TV and in the national press are effective, while the Ovenu website also generates significant interest and new business for franchisees. At Ovenu service and quality are paramount to its ongoing success and development, as Rik explains: “Repeat trade and recommendations are rich in profit as there are no direct advertising costs involved.
“I regularly chat to franchisees that generate over 50 per cent of their income from repeat clients and their friends. This would never be the case if we were producing sub-standard results on our first visit. People simply wouldn’t use the Ovenu service again. It’s a vital part of my job - and that of our support staff - to ensure our franchisee’s profit from their efforts.”
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