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On my doorstep has made significant changes to its franchise opportunity
Community website franchisor On My Doorstep has announced major changes in the way its franchise operates. With a network of over 1,350 websites covering the UK, the company is seeking franchise owners to take on the responsibility of managing either one or a portfolio of local websites, depending on the size of territory.
Cost
Co-founder Jeremy Woolger explains the decision behind the new approach: “We have listened carefully to feedback from prospective franchisees and have decided to make significant changes to the On My Doorstep franchise opportunity. We have slashed the cost of the franchise and completely altered the way it works.
“Territories now range from just £2,500- £6,000, representing savings of between £6,500 and £22,000 on previous initial investment levels. This new approach makes it one of the most affordable start-ups in the UK today. We have also introduced a reduced monthly fee of just £100*, a further saving of between £150-£500 per month.
“No longer does the franchisee have to create the business listings on the website, meaning they will be able to maximise their time generating income from their territory. Local advertising will be paid for by OMD Central, eliminating the need for additional working capital, while free business stationery, including brochures, business cards, etc, will be provided throughout the term of the franchise. “On target earnings mean new franchisees should recoup their investment within two-three months, or even less.”
Most residents in a town would prefer to use a business or service available locally, rather than one from miles away. They appreciate that to do so can save them considerable time and money, as well as being beneficial to the environment. The downside of operating a small local company is that often potential customers have never heard of the business. It could offer exactly what the potential customer is looking for, but unless the company has a high street presence, or spends significant amounts on advertising, it could remain anonymous to the very town it aims to serve.
On My Doorstep’s website unlocks the potential for businesses to deal with local customers. Unlike other online business directories, On My Doorstep has a variety of flexible advertising packages available. These range from a simple basic entry through to a comprehensive 10-page website option with domain and full search engine optimisation. This means there is a listing option for every business, large or small. Franchise owners are based at home and the hours are flexible so they can fit around your other interests - be they family, golf or something completely different. The start-up cost is low, opening the door, possibly for the first time, for many to start their own business. There are four territory sizes available starting at £2,500 (plus VAT).
Confident
On My Doorstep is an associate member of the British Franchise Association - the only franchise opportunity in its sector approved by the bfa. This means the opportunity has been through a thorough three-month accreditation process, which checks every aspect of the franchise. What does this mean to you as a franchise owner? You can be confident every aspect of the On My Doorstep franchise has been independently checked. It confirms you would be joining a franchise that is run ethically, has a good, sound business model, a fair contract, potential to be economically viable/profitable over the long term and enjoys a high/professional level of support from the franchisor.
Who is On My Doorstep looking for to join its franchise network? The right attitude and a cheerful, friendly, positive and determined personality are essential, as is a high level of self-motivation. Some experience in a sales or customer service related environment would also be helpful, but it’s certainly not essential.
In conclusion, Jeremy says: “We are looking for franchise owners who are outgoing and have basic computer skills to take over the company-run websites. Businesses recognise that in a recession they need to promote themselves to maintain their market share, but must do so more smartly. On My Doorstep offers them the perfect platform with extremely cost-effective advertising options. Despite the current economic situation, our existing franchise owners continue to perform strongly.
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