With bright prospects for both existing and new franchisees, the Complete Weed Control opportunity has never looked better
Homecare & Property Maintenance
In these uncertain times in the UK economy, there have been many references to ‘green shoots’, with promises of the upturn that business has been waiting for for so long. Happily a look out of the window confirms that there are green shoots in abundance on the country’s pavements, sports surfaces and amenity areas. These are the very green shoots that have kept Complete Weed Control on a consistent path of growth and expansion. With innovations such as the Weed-IT machine, which is able to detect weeds on hard surfaces and spray them automatically, saving huge volumes of herbicide, Complete Weed Control has a reputation within its industry that is second to none.
Complete Weed Control should not be confused with the many ‘lawn care’ franchises that service the domestic market. Complete Weed Control is a business to business franchise with industry, local authorities and sports facilities as key clients. Fine turf customers, including prestigious venues such as world class golf resorts and Premier League football clubs, represent an important part of the business. The expertise that franchisees accumulate through their training and formative years make them indispensable allies of sports surface managers across the nation.
One of the key differences between Complete Weed Control and other franchise companies is that it is majority owned and managed by a franchisee and ex-franchisee. Alan Abel, who still runs his South Wales franchise, and Ian Graham, who built a successful Complete Weed Control business in the North East of England, bought out the company’s founder in 2007. This arrangement gives the owners a unique perspective and has been important in the process of reshaping the franchise model in the five years since the purchase.
Complete Ice Control
A key addition to the opportunity has been that of the brand ‘Complete Ice Control’. With an increasing need for the provision of a professional and reliable winter maintenance package, franchisees were in the perfect position to add this service to their businesses. With four wheel drive vehicles and a host of existing customers with car parks and footpaths requiring applications of salt, this was an obvious opportunity for growth. In its first few years the gritting business has proven to be highly successful with the weed control work slowing down just as the winter starts, allowing a steady flow of work for 12 months of the year.
In addition to traditional weed control methods, the introduction of ‘baseguard’, a recycled car tyre product, has provided another sales opportunity. The coloured rubber crumb is bound together to produce a protective surround for street tree bases, as well as those in turf. This environmentally friendly alternative to cast iron grilles and strimming has produced highly attractive results.
There are currently a number of Complete Weed Control opportunities available throughout the UK, with many areas having established businesses and loyal clients. If building a managed business is what you would like to achieve, the Complete Weed Control opportunity could well be worth a look.
Interested parties are encouraged to spend time with existing franchisees to allow them to learn all about the business. With such a wide range of clients, as well as an enviable track record within franchising, there is a great deal of growth to look forward to - both on the ground and within the business. WF
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