Mobile coffee franchise Cafe2U has had a superb first six months of 2011 in the uk
Food & Catering
Cafe2U franchise partners are reaping the rewards of the fast growing coffee industry by providing the highest quality espresso coffee, hot chocolate, soft drinks and snacks to people in non-traditional locations, including workplaces and events. Faye Cochrane (pictured), who owns three Cafe2U vans in Edinburgh, celebrated her third year as a franchise partner by enjoying a record day on one of her vans recently, with coffee sales up 58 per cent. Faye trades in the Edinburgh Park area of Edinburgh, where her clients include HSBC, Tesco management offices and JP Morgan.
Rachel Wilson of Cafe2U Bristol has reported a significant rise in demand for flavoured coffees, with customers trying all sorts of different flavoured syrups and even cocktail combinations. Rachel and her husband Gary, who were the 2010 Cafe2U Franchise Partners of the Year, have customers who have designed their own drinks, which are now sold on their van. As a result of the extensive range of flavours the couple now offer in their great tasting Cafe2U coffee, sales have grown 67 per cent from February to June 2011.
Tom Acland, UK managing director, explains: “With our low overheads and profitable business model, Cafe2U franchise partners visit their customers, prompting them into the purchase decision rather than sitting and waiting for customers in the traditional café setting - in fact, our vans are fitted with airhorns announcing our arrival with the Godfather tune. We have identified and mapped territory opportunities right across the UK, for single unit franchise partners as well as multi-territory management opportunities.”
The Cafe2U Acceleration Training and Launch programme is another winner for franchise partners, as it accelerates their business development by up to three months. With higher takings, larger customer bases and more coffees sold, Cafe2U franchise partners see the success of their efforts more quickly.
Cafe2U has been operating for 10 years, franchising in Australia for seven years and five years in the UK. The company launched in the US this year.
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