Dedicated partner

WIN SIX MONTHS FREE BROADBAND FROM ECLIPSE, THE SMALL BUSINESS ISP, WORTH £300

Eclipse Internet has teamed up with Making Money to give a lucky winner six months’ of its Eclipse Gold Business Broadband Service.

Usually available at £49.95 per month, the service offers unlimited usage of up to 24Mb broadband and up to 1Mb upload. The offer also includes full UK -based support and 1,000 inclusive call minutes.

As a dedicated partner to small businesses, Eclipse is focused on offering the best possible advice and support to its customers. It has helped thousands of small businesses across the UK set up websites and run business services, ensuring they can compete against the big boys.

Here are five top tips from Eclipse to help small businesses punch above their weight on the web:

FIND YOUR POSITION IN THE WEB

Ensure your site has meta tags on every page and that these tags reflect the keywords you want your site to be found under. For example, Eclipse Internet keywords include ‘business broadband’ and ‘dedicated web hosting’. The key meta tags are author, title, description and keywords, and help to categorise your site accurately and position it alongside the competition. Ensure you don’t use the same tags on every page.

DON’T TRY TO BE ALL THINGS TO ALL PEOPLE

Pick the most important keywords that best describe what your business offers. You should then focus your website optimisation on these terms. Choose three keywords at most for any single page - to start with, you may even find it easier to focus on one keyword per page.

TRY TO SPREAD THE WORD

Make sure you’re publishing content out on the web and not just on your own website - in relevant forums and blogs, for example. Google wants to see links back to your site from other websites.

In general, you want to publish your content on the best quality sites possible, and if you have the opportunity choose websites that relate to your target keywords.

CONTENT IS KING

The more relevant content you can publish on your site the better. Blogs and press releases are a great way to keep a fresh flow of content on your site.

BE IN IT FOR THE LONG TERM

It takes time to build up your web rankings. Small and medium-sized enterprises (SME) must ensure they do not lose confidence just because they don’t see instant results. It is a long game and they need to be working on it for some time before realising the full benefits.

Eclipse Internet is committed to offering the best service and support for business customers. It has dedicated UK -based business customer support teams who answer calls in 60 seconds. To help maximise its online revenue, Eclipse offers a free

consultancy service for businesses looking to set up a shop online. In addition, the Eclipse Internet’s Twitter feed offers daily updates on the latest SME news, delivering breaking news to customers straight away.

Another distinguishing feature of Eclipse Internet’s offering is its corporate account management services, tailored specifically for SME customers, where dedicated, fully trained service review teams call customers every quarter to ensure Eclipse Internet is meeting and exceeding expectations. Furthermore, the company has set up ‘Knowledge Base’, a microsite offering expert guidance on common technology queries for businesses.

Perhaps most crucially of all, Eclipse Internet’s UK -based support team live and breathe technology. They’re not awarded bonuses on how many calls they can get through, or what products they can cross-sell, but on the quality of service they deliver - and that’s how Eclipse Internet differentiates itself from the competition.

FOR MORE INFORMATION

For more information visit www.eclipse.net.uk.

To win this prize answer the following question:
Does the Eclipse Internet package include unlimited usage of up to 24Mb broadband?